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National BioPharma Company

 

National sales meeting site designed by Jiva proves to be just the right medicine for this biotech company...

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Jiva Creative has worked with InVision for six years executing projects ranging from strategic and technical solutions to creative campaigns. Their skills range from identity and branding to online marketing, from marketing strategy to motion graphic design. They have been an amazing partner to us and continue to wow us with their solutions and responsiveness.

     
   

Debra Faustini,
Senior Media Producer,
InVision Communications

   
Project Details

Client:
National BioPharma Company (with InVision Communications)

Services Provided:
Branding Support, Web Design, Application Design and Programming, Content Management, Motion Design

Engagement Timeframe:
Initial: 3 weeks
Current: We have now developed this site for the past 6 years

   

Challenge

For the 6th consecutive year, Jiva Creative was tasked with designing and building a pre- and post-event destination website for attendees of the annual national sales meeting for this Bay Area-based biotech company. The site needed to generate buzz and serve as a hub for information and details about the event.

(Note: Due to the stringent nature of the FDA's rules for marketing and promoting pharmaceutical products, we are unable to reveal the name of this well-known biotech company. Really, we'd tell you if we could!!)

Solution

Jiva Creative designed a splashy, Flash-based site that was in line with the meeting's theme of "Deliver the Promise," with cool animations to set the tone for the upcoming on-site event. The pre-event site offered venue and registration information, agenda and excursion information, and communications from company management. The post-event site provided video summaries from event sessions, candid video, as well as over 5,000 photos documenting the fun. Additionally, the site provided access to previous years' sites and archival information.

Results

The site was once again a hit with the client as well as the attendees!